Friday 13 July 2012

Red giant - Gigante rosso - लाल भीम

Red Giant, waterfront Cape Town - S. Deepak, 2012
Red Giant, waterfront Cape Town - S. Deepak, 2012
Red Giant, waterfront Cape Town - S. Deepak, 2012

Cape Town, South Africa: At the Victoria and Alfred waterfront, the red giant can be seen from a distance. On going closer, I found that it is made of empty coke crates. I feel that companies like Coca Cola are the examples of the worst of the globalization that is destroying nature, traditional agriculture and cultures in the world. This red giant expresses the enormous advertising power of such companies.

केप टाउन, दक्षिण अफ्रीकाः विक्टोरिया एवँ एल्फ्रेड बँदरगाह पर लाल भीमकाय मानव आकृति दूर से दिखती है. पास जा कर देखा तो पाया कि इसे कोका कोला के खाली क्रेटों से बनाया गया है. मेरे विचार में कोका कोला जैसी कम्पनियाँ ही प्रकृति, पाराम्परिक कृषि और संस्कृतियों को नष्ट  करने वाले भूमण्डलिकरण का चिन्ह हैं, और यह भीमकाय आकृति उनकी विज्ञापन शक्ति को दिखाता है.

Città del Capo, Sud Africa: Alla baia di Victoria e Alfred, si può vedere il gigante rosso da lontano. Quando sono andato vicino, ho visto che era costruito con i contenitori vuoti di coca cola. Penso che le compagnie come Coca Cola sono i simboli del peggio della globalizzazione che distrugge natura, agricoltura tradizionale e le culture nel mondo. Questo gigante rosso esprime l'enorme potere di pubblicità di queste compagnie.

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6 comments:

  1. मगर मैं आपके इस विचार से सहमत नहीं हूँ...

    ReplyDelete
    Replies
    1. शाहनवाज़, दूसरों के विचारों से सहमत या असहमत होना, हमारा जन्मसिद्ध अधिकार है. टिप्पणी के लिए धन्यवाद :)

      Delete
  2. Wow, its beautiful, what an perspective, loved it :)

    ReplyDelete
  3. For a minute, I thought that this was a Lego structure, till I noticed the Coca-Cola crates. And the colour red is significant, isn't it? For danger and for everything that coke represents?

    ReplyDelete
    Replies
    1. I think that majority of persons feel that I am biased (actually I am!). Most people don't think that coke is anything dangerous, it is supposed to be a fun drink!

      Even I had thought that it was a lego structure, till I had ogne near it.

      Delete

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